You may wonder, who exactly listens to our audio shows (podcasts). Well, here’s some information that you may find useful. Below is the information for three month period of June to August, 2019, total listnership of over 150,000.
Where are our stories heard?
India of course has the highest listenership for gaatha story podcasts, which includes Baalgatha, Devgatha, Veergatha, Fairytales of India and MyKitaab. The top five cities of Pune, Bengaluru, Delhi, Mumbai and Hyderabad accounted for over 35 percent of the total listeners. Patna, Ahmedabad, Lucknow and Indore made up for another 15 percent. That is, these 9 cities accounted for over half of the listeners.
How Are the Listeners listening to the stories?
Nearly 4 out of every 5 listeners heard our stories on a mobile device. Apple Podcasts, JioSaavn and Castbox are the top three apps on which gaatha story podcasts are heard. Gaatha story podcasts are available on more than 30 apps and websites.
Who are these listeners?
Majority of the listeners are women and parents who have children between the ages of five and twelve. This is reflected in the listener profile above.
Has the listener profile changed over the years?
The short answer is, yes and no :-). Evern since we began Baalgatha Podcast in May 2016, the age, gender and the device on which the stories are heard has remained the same. Depending on the time of the year (vacation period in India and abroad), the cities may change. And finally, in recent months, the listenership through JioSaavn has seen an increasing trend.
How did we get this data?
The above information was obtained from listener analytics received form our media partner, Audioboom. Audioboom is a member of the Interactive Advertising Bureau and uses the Podcast Measurement Standard. That is, these numbers are based on internationally accepted standards and are verifiable audience measurement standards.